The impact of television political programs on the minds of the public
On the basis of Professor Mohammed Hassan Haykal his famous saying : ìthere is no media for God’s sake.
Today we will highlight the ability of political programs to influence the minds of Arab viewers.
A recent study shows that this type of program has a high rate of viewing,
If we ask about the importance of political programs, it is because these programs meet the needs and desires of viewers. Also sometimes they express their views.
This type of program is very controversial among opponents and supporters. There are those who say that most of these programs in the Arab world are based on loyalty to officials and regimes. And lacks courage and freedom of expression because of the crisis of democracy in these countries.
Others believe that this type of program is mostly superficial and immature, also encourages incitement through personal attack and slander. Making them lose the ability to influence the viewer. Despite all these criticisms, there are those who say that the existence of these programs is profitable and can be developed through its continuation.
It is normal to have a difference in each program about the other, because this is due to the personality of the broadcaster, the guests and the content of the episode.
The interest of the public in political programs, because of the nature of man himself, is a communicative object and needs to increase his knowledge of things, and offset them. And the occurrence of political crises and consequences that can lead to a risk to the life of the individual. As well as the specific interests of individuals in exposure to political programs. Which is associated with many social and psychological variables.
The influence of a political television program is linked to the personality of the broadcaster, where the influence increases as the level of public confidence increases. As well as the characteristics of his successful television personality.
The success of the political program is measured by reaching the mind and the heart of the viewer, and motivating his desire to interact and participate through the personality of the announcer and his information and also his confidence.
After all that we have shown, it can be said that the impact of political television programs can not focus on the privacy of television as a media, but on the character of the announcer and his knowledge of the nature of the public, the formulation of the message and the language used.
What can be said in the end is that political programs in our Arab world lack many elements of success. Despite high viewing rates. While the political implications of television messages are numerous, they offer many forms and technical treatments.